Wize Gets First Round of Funding

Wize is getting a first round of financing of $4 million from Mayfield Fund and Bessemer Venture Partners.

Wize claims to make product research easier with the help of something called a Wize rank. Wize rank is a number from 0 to 100 based on user reviews, expert opinions and buzz. The company is based in Silicon Valley.

Some more info from the company site reveals that we should:
Use Wize Rank the same way you would use Wine Spectator or Zagats. We start by checking out the products with the best ratings, but often end up realizing that something else will better meet our needs or budget.

Our goal is to help you quickly find the products that are right for you. We think the best way to do that is to highlight the top performers in each category, and to allow you to dig into the detail.

Via techcrunch